Open

Open is a residential concept by Grupo Portland, one of Argentina’s leading real estate developers, conceived as an integral approach to contemporary living.

Across developments such as Open Buenavista and Open Escobar, the concept brings together functional architecture, contemporary design, green spaces and amenities centered around real everyday life. Each project has its own identity while remaining connected through the same vision of wellbeing and community.

At Poise, we transformed that vision into a flexible brand system capable of working at both levels: building a recognizable identity for Open while allowing each development to express its own character. The communication was designed to go beyond real estate and position Open around a distinctive way of living.