Esmeralda

Esmeralda 1365 is a residential development by CRED located in Retiro, Buenos Aires, steps from Plaza San Martín in one of the city's most established and culturally rich neighborhoods.

A building where contemporary design and premium finishes meet a prestige already rooted in the address. The project was conceived to continue the story of the neighborhood, driven by the belief that its greatest value was already in its location.

Poise supported the project from its visual and strategic inception, capturing the historical richness of Retiro to craft an elegant brand universe and a cohesive digital presence. The result is a solid narrative that highlights the uniqueness of the offering, positioning Esmeralda 1365 as a piece of residential architecture with true heritage value.